Iori Japanese Towels

Exciting news! Iori has arrived at The Country Crib, making us the first retail store in the UK to stock their amazing products. Meet Iori (ee-ore-ee), a brand dedicated to exploring the boundless potential of the humble towel. Built on 130 years of history in Imabari, Japan, Iori combines the region's pure water and time-honoured weaving techniques to create towels of world-class softness and quality. Every piece reflects a commitment to preserving local craftsmanship while bringing ultimate comfort to your daily routine.